our story

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I founded Plan For It Financial, an advice-only, flat-fee, fiduciary financial planning firm, on a simple belief: a goal without a plan is just a wish. The idea comes from the classic children’s book The Little Prince, and it still rings true today.

My focus is on helping people think through their financial decisions in a clear, practical way—bringing clarity to complex questions, perspective to tradeoffs, and context for how those pieces fit together. That often means balancing two competing realities: living well today while making sure the future is still on track.

Most of the people I work with are in the later stages of their careers or recently retired. This is often the point where the questions shift from how to build wealth to how to make it last. Retirement timing, income sourcing, Social Security, taxes, and market uncertainty all start to converge at once.

Getting those choices right matters. Through education and guidance, I help clients move forward with greater confidence.

Before starting Plan For It Financial, I spent more than 30 years in investment management and insurance, including over two decades working with large institutional investors—pension plans, endowments, and foundations. That experience continues to shape how I approach planning today—particularly in how I think about long-term outcomes, risk management, and building sustainable income.

A financial plan isn’t an end point. It’s a starting point, serving as a framework that should evolve over time as life unfolds.